Press
Estie™ is like having your aesthetician in your pocket: a skincare app you can turn to whenever you're unsure about your skin.
Founded by licensed aestheticians Gari (Belgium, Europe) and Chloe (New York, US).
Launching 25 November 2026 on the App Store, for iPhone.
Story angles
- Two female founders and licensed aestheticians turning years of treatment-room questions into an app
- A female founder who taught herself to code after work and saved up to build it full time
- An app that is open about using AI, and won't recommend anything if your skin is happy
- A female founder who finished her bachelor's, then followed her curiosity into skincare instead of starting a master's
About Estie
Copy this wherever you need a short description.
Estie™ is a skincare app that's like having an aesthetician in your pocket. Whenever you're unsure about your skin or what to use, you get personal advice that's independent from brands and adapts as your skin changes. Founded by licensed aestheticians Gari (Belgium, Europe) and Chloe (New York, US), Estie launches on 25 November 2026 on the App Store, for iPhone.
Founders
No one should have to figure out skincare alone.
Gari
Founder of Estie · licensed aesthetician
Belgium, Europe
Chloe
Founding Partner, Clinical & Brand · licensed aesthetician
New York, US
Facts
- Launch
- 25 November 2026
- Store
- Apple App Store, for iPhone
- Price
- Paid app, with a two-week free trial and no payment details needed
- Language
- English at launch, Dutch and French planned for January 2027
- Independence
- Estie is brand-independent, with no brand deals and no ads.
Contact
Press requests, app screenshots, interviews or collaboration ideas: we'd love to hear from you.
