AI-powered skincare app

Your Aesthetician
In Your Pocket

Estie combines your skin profile with Aesthetician expertise.Get personal guidance on your skin, skincare products and professional treatments.

Join the waitlist
Launching Dec 2nd on the App Store
Built by Licensed AestheticiansBrand-Independent
Estiescans your products.Guides your routine.Remembers your skin.
Estie
Scans your products.Guides your routine.Remembers your skin.
In the shop

Scan it. See why it fits.

Leave the shop confident in your choice.
Know if it fits your skin before you buy it.
  • A match score for your skin
  • Why it fits, or why it doesn't
  • Where it fits in your routine
Camera scanning a toner bottle
You always see the reason,
and no brand can pay to be recommended.

Every morning and evening

Your routine, guided every day.

Stop overthinking your routine.
Estie does the thinking.
Estie tells you what to use today and speaks up when your skin
needs something different.
Tonight's routine with the exfoliant skipped
Today · Evening
  • Cleanser
  • Exfoliant
  • Moisturizer + extra layer
Estie · tonight
Skip your exfoliant tonight and add an extra layer of moisturizer.
Today · Evening
  • Cleanser
  • Exfoliant
  • Moisturizer + extra layer
Estie · tonight
Skip your exfoliant tonight and add an extra layer of moisturizer.
Built by Licensed Aestheticians who have worked with clients for years.

Your first month

Estie remembers you.

You never have to start over.
Weekly check-ins adjust your advice, your product ratings teach Estie what works for you, and your progress is easy to see.
Tell Estie about your skin once. Estie explains what it means for you.
A quick weekly check-in. Your answer adjusts your advice.
Estie uses your feedback to decide what to change next, and explains why.
Compare your photos side by side and see if your tone looks more even.
A skin profile for oily skin
Tell Estie about your skin once. Estie explains what it means for you.
A quick weekly check-in. Your answer adjusts your advice.
Estie uses your feedback to decide what to change next, and explains why.
Compare your photos side by side and see if your tone looks more even.
The more you use Estie, the better it knows your skin.

And everything else,
in one app.

Tap any ingredient

See what each ingredient does, explained simply.

Niacinamide explained on an ingredient list

Compare two products

Side by side, so you know which one suits you better.

Two products compared side by side

Know when it expires

Get a reminder before a product is past its best.

Product expiry dates and a reminder

Ask Estie anything

Ask about products, ingredients, your routine and treatments.

Asking Estie about a product

Your Next Skincare Decision?
Ask Estie.

You don’t have to figure out skincare alone.
Get notified when Estie launches on December 2nd.
Early premium members get Estie's lowest price.
Built by Licensed Aestheticians
Brand-Independent

Quick questions

What is Estie?

Estie is an AI-powered skincare app that provides personalized guidance on your skin, skincare products and professional treatments, based on the expertise of Licensed Aestheticians.

Who is behind Estie?

Estie is built by Licensed Aestheticians with years of clinical and hands-on experience, from everyday skincare guidance to advanced professional treatments.

Meet the women behind Estie

Does Estie sell products?

No. Estie is independent from brands and doesn’t sell skincare products, so it has no reason to push a product.

Its guidance is based on what your skin needs.

Why should I trust Estie?

Estie’s guidance is grounded in the expertise of the team behind it, current skincare research and ingredient information from the European Commission’s CosIng database.

Estie works for you, not for brands. It explains why a product may or may not fit your skin, so you can make informed decisions.

Is this medical advice?

No. Estie gives skincare guidance, not medical advice. It doesn’t diagnose or treat medical conditions.

For a skin condition or anything that worries you, please see a Doctor or Dermatologist.

More questions

Join the waitlist